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Choosing the Right Lens for the Right Occasion

You want your photos to stand out from the crowd, to really make an impact and tell the stories you want to tell. That doesn’t just begin with picking a camera that fits your ability and needs – it also extends to those all-important lenses.

There are an absolute wealth of camera lenses – and choosing the right one for the right moment is crucial for capturing the right photographs.

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Your basic quick-and-dirty lens is the prime lens. With a single focal length (i.e. no zoom), it’s an easy lens for rookies and semi-pros to practice with apertures that are bigger than usual, to bring out the best in low-light conditions. You can always opt for the pancake lens is you want a fixed focal length lens that offers wide-angles as well as standard.

Get yourself a zoom lens if you’re not sure what type of subjects you’ll be snapping, and don’t want to lug about a multitude of dedicated lenses, then this particular lens is a nice catch-all for pretty much every occasion.

Or you could even go for the short zoom lens. Again, this is ideal if you want a lens that’s perfect for a variety of situations that require an all-round zoom.

If your target is at a distance, then of course you’re going to opt for a telephoto lens to get in tight to your subject. The alternative is zooming and cropping a picture, which, of course, will be detrimental to the quality of your images.

If you’re opting for nature scenes or urban landscapes (or even focusing on a single, stunning – or not-so-stunning – buildings) then you’ll want to invest in wide-angle or ultra wide-angle lenses. These prevent distorting an image, or having to create a panoramic collage.

Aiming for the super close-up? Pick up a macro lens. These lenses offer ultra-magnification, making it absolutely ideal for getting in tight and close on insects and the finer detail of products such as jewellery.

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Which sort of lens you choose depends on both your particular style, and what you want to achieve as a photographer. It’s the difference between leaving your audience scratching their heads and making their jaws drop.

For more deets about finding the right camera and lens for you, get in touch with us online or call us on 0208 371 4179.

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